Roger Brooks, the man whose firm was tasked with facilitating Michigan City's branding effort, gave a vibrant, energetic presentation Friday morning at City Hall to a standing-room only crowd filled with citizens, community stakeholders, politicians and other interested parties.

The result was pretty on point with what I thought it would be. All the signs were there. Michigan City has been driving in a direction for a while now, all that needed to happen was for that ongoing effort to be acknowledged, embraced and implemented.

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