Desired change means it is something people want to do. This is Fogg Maxim No. 1: Help people do what they already want to do. Understanding Behavior Design is the first step to achieving any desired change. BJ Fogg, PhD, explains Behavior Design in his book “Tiny Habits” as B=MAP: Behavior equals Motivation, Ability and Prompt. These three elements must happen at the same moment for the behavior to occur.
We often rely on motivation or willpower to make changes. The behavior will not last unless the task is easy enough and has a prompt. Fogg uses the terms ability and simplicity interchangeably. Motivation and ability are inversely related. The easier it is, the less motivation required. Yet, there still needs to be a prompt to create action (behavior).